Core Value
  • DignityDignity
    BRAVEBRAVE
    PEOPLE WHO KNOW AND ACTPEOPLE WHO KNOW AND ACT
  • SENSE OF MISSIONSENSE OF MISSION
    INDEPENDENTINDEPENDENT
    MUTUAL AIDMUTUAL AID
    THANKS GIVINGTHANKS GIVING
  • STICK TOSTICK TO
    FAIRFAIR
    SINCERESINCERE
Action principle
  • 01. Ultimate solution-oriented pursuit
  • 02. Values are embedded in the manner of actions, the completion of goals cannot legitimize the means used especially if such means are foul, research is conducted to confirm knowledge, and true virtue and true value are revealed by good actions.
  • 03. Never rely on the government, or relationship marketing, or transactions under the table.
  • 04. Open and sincere, totally transparent.
  • 05. Say no to low quality
  • 06. Say no to illegal money